Keeping Our Customers Safe
This is no mission statement; this isn't a business plan
and it's not our 'manifesto'. This is us; this is our promise to
you, to the environment and to ourselves.
Our Safe, Clean Beauty Manifesto
This is us; this is our promise to you, to the environment and to ourselves. This is who we are, what we believe and what we do. For 22 years, our founders have been formulating clean, effective and safe products to EU Standards way before any USA brand even thought about it, nobody does it better, nobody.
It’s out with the corporate jargon and in with the emotion, the passion and the things that matter – to you and to us. We aim to resonate with you! and we know what you want.
So, we’re keeping it simple with our philosophy in a nutshell – no small print or bamboozling wording. Just us, stripped back and bare for all to see.
- The wonderful raw materials we use in our products come from certified suppliers who directly support farmers and producers to help them secure a better standard of living for them and their families
- From the farm to the shelf, our formulas are completely biodegradable, ensuring no long-term impact on the environment with waste water and botanicals disposed of in a beautiful way, which allows them to be used again, eliminating waste.
- More than two decades of research and development of green science principles and skin microbiome has given us the edge in clean, green effective health and beauty.
- Each and every one of our clean, green ingredients is robustly screened to ensure that it boosts health and is kind to the environment, too.
- We’re green and we mean it. Ingredient transparency is key and what you see is what you get with us. Full ingredient disclosure allows you to make informed choices about the products they purchase.
- We’re down to earth – we’re all thrills and no frills. Slipping into our wellies and getting our hands dirty is the only way to ensure a truly green, clean end product for you.
- As Europeans working in the wild, wild west, we uphold the high standards set by the EU cosmetic industry, which are some of the most stringent in the world – always have and always will.
- Because we are a devout group of animal lovers, we never test raw materials or finished products on animals and we support organizations including People for the Ethical Treatment of Animals (PETA).
- Unlike most products on the market, our formulas don’t discriminate between skin type, sexuality, age or ethnicity because each person's body will only use what it needs from that product, meaning one size really can fit all.
- We believe in empowering women to feel beautiful and comfortable in their own skin and feel free and confident to express themselves. We’re all about well-aging, not anti-aging, which suggests an air of negativity around aging. In contrast we are all for it and believe we should all aspire to age well!